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Latest Cisco AppDynamics App Attention Index reveals brands have only one shot to win over customers

Latest Cisco AppDynamics App Attention Index reveals brands have only one shot to win over customers
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Cisco AppDynamics study reveals the risk of getting digital wrong


Cisco AppDynamics study reveals the risk of getting digital wrong
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Earlier this month, Cisco’s AppDynamics group released the results of its latest App Attention Index, which measures customer attitudes toward applications and digital services and unsurprisingly, the study found that consumers reliance on digital services has skyrocketed since the COVID-19 pandemic began.
That’s consistent with my discussions with business leaders, most of whom have stated they have accelerated digital initiatives in the past year. I recently did some research that quantified this.
A recent ZK Research study found that 76% of organizations have accelerated digital initiatives by at least one year and a whopping 49% by two-plus years. There’s an expression that “necessity is the mother of invention,” and the pandemic created a scenario where QR code menus, touchless payments, curbside pickups and more all became necessary for a business to ....

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UAE consumers blame brands when apps fall short of expectations

UAE consumers blame brands when apps fall short of expectations
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