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Clio Snacks debuts snackable parfait bars: ‘The bar category will continue to grow if innovation is injected into it’
By Mary Ellen Shoup
Fresh snacking brand Clio Snacks – known for its chocolate covered Greek yogurt bars – had a breakout year in 2020, says VP of marketing Rachel Moore. This year, the company is ramping brand awareness and customer trial with its newest product innovation: Clio Granola & Yogurt Parfait bars.
Straddling two multi-billion categories – yogurt and bars – Clio Snacks has forged its spot in the snacking set with a fresh, better-for-you option that can also effectively satisfy consumer cravings, explained Moore.