Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis.

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Becky Harris ,Larry Allen ,Jon Watts ,Authentication Service ,Comcast Corporation ,Data Solutions ,Comcast Advertising ,Comcast Cable ,Signal Authentication ,Addressable Enablement ,Managing Director ,Vice President ,