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Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen ...
Comcast Advertising and FreeWheel have released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This gl
Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data
The partnership is aimed at delivering much needed industry benefits, including innovative ways to precisely transact on TV and enhanced performance TV and attribution reporting capabilities. ...
Report highlights the important role that addressable TV advertising plays in the overall media mix, along with five best practices for planning and buying in this sector ...