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Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen ...
Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place
Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium streaming channels in the next 12 months
Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less - 06/05/2023
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that ma