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New Study Highlights Challenges of Content Discovery

New Study Highlights Challenges of Content Discovery
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Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability

Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen

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United States , Marcien Jenckes , Comcast Corporation , Comcast Advertising , Content Discovery , Business Wire , Travis Flood , Executive Director , Managing Director ,

Comcast: More Than Half of Viewers Frustrated About Finding Content

Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place ....

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Comcast Advertising Report Finds That in Light of Growing Focus on Brand Safety and Transparency, Advertisers are Flocking to Premium Video Environments

Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content

Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium streaming channels in the next 12 months ....

James Rooke , Comcast Corporation , Comcast Advertising , Comcast Advertising Report , Comcast Cable , Travis Flood , Executive Director ,

Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less

Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less - 06/05/2023 ....

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