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New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation

Research shows that programmatic growth is being fueled by the democratization of access to premium CTV for more advertisers.

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Comcast's AudienceXpress and iSpot Announce New Data Collaborations

Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform ....

Stuart Schwartzapfel , Comcast Audiencexpress , Katy Loria ,

Comcast's AudienceXpress and iSpot Announce New Data Collaborations Aimed at Enhancing Performance TV Marketing Solutions, Bringing New Data Sets to TV Measurement and Providing Attribution Reporting -March 25, 2024 at 12:13 pm EDT

The partnership is aimed at delivering much needed industry benefits, including innovative ways to precisely transact on TV and enhanced performance TV and attribution reporting capabilities.

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United States , Katy Loria , Stuart Schwartzapfel , Comcast Advertising , Chief Revenue Officer , Media Partnerships ,

Direct Digital Holdings Partners with FreeWheel

Integration Between Holding Group s Colossus SSP and FreeWheel to Provide Enhanced Connections to Demand to Increase Ability for Advertisers to Reach Audiences at Scale on CTV
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The 2023 Streaming Media 100: The Top 100 Companies in the Streaming Media Universe

The Streaming Media 100 is back-welcome once again to Streaming Media s annual list that foregrounds the industry s most innovative and influential technology suppliers, service providers, platforms, and media and content companies, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their contribution to the expansion and maturation of the streaming media universe. ....

United States , Roy Reichbach , Katy Loria , Jon Dahl , Miroslav Wicha , Michael Hall , Margaret Craig , Keith Valory , Kate Johnson , Joe Zhu , Govinda Sunil , Vijay Sajja , Dave Otten , Damian Pelliccione , Bonnie Kintzer , Baskar Subramanian , Robert Iger , Yousef Javadi , Ashwin Navin , Tom Schaeffer , Sushil Prabhu , Jonathan Laor , Tim Cook , Allen Broome , Diane Strutner , Carol Hanley ,