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How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV s Esther Ahn, Crunchyroll s Tom Hurlbutt, and Magellan TV s James Lauzun offer their takes in this clip from Streaming Media Connect 2024. ....
The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions. ....
The Streaming Media 100 is back-welcome once again to Streaming Media s annual list that foregrounds the industry s most innovative and influential technology suppliers, service providers, platforms, and media and content companies, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their contribution to the expansion and maturation of the streaming media universe. ....
What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP s Evan Shapiro, Hub Entertainment Research s Jon Giegengack, and Erickson Strategy s Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023. ....
How much choice is too much choice for OTT media and entertainment consumers? Is content and channel overwhelm ruining the user experiences for OTT audiences who just want to find something to watch? And is more bundling the solution? Find out what Media Cartographer Evan Shapiro and Applicaster Co-founder Jonathan Laor have to say on the subject in this clip from Streaming Media Connect 2023. ....