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Can Data Normalisation Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle's Laura Florence to Fuse Media's Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it's easier said than done.

United-states , United-kingdom , Chris-pfaff , Laura-florence , Paul-erickson , Alan-wolk , Evan-shapiro , Vevo-bethany-atchison , Patrick-courtney , Dan-trotta , Marion-ranchet , Warner-bros

Can Data Normalization Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle's Laura Florence to Fuse Media's Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it's easier said than done.

United-kingdom , United-states , Vevo-bethany-atchison , Magellantv-james-lauzun , Paul-erickson , Revry-lashawn-mcghee , Dan-trotta , Chris-pfaff , Evan-shapiro , Alan-wolk , Pete-scott , Qonset-jesse-redniss

Fostering Partnerships to Drive Business Growth in Today's Media Ecosystem

As the media landscape continues to grow in complexity, media organizations across the value chain face increased challenges to getting their content to audiences quickly, efficiently, and cost-effectively. However, Catherine Gonzalez Pack of LTN outlines how the right MSP partner will enable media companies to accelerate their go-to-market and achieve long-term business success while driving cost efficiencies.

Germany , California , United-states , Hong-kong , Fremantle-laura-florence , Fostering-partnerships , Drive-business-growth , Laura-florence , Fuse-media , Patrick-courtney , Media-cartographer-evan-shapiro

Giving Users Control in Streaming App Design

How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV's Esther Ahn, Crunchyroll's Tom Hurlbutt, and Magellan TV's James Lauzun offer their takes in this clip from Streaming Media Connect 2024.

Jonathan-laor , Conde-nast-jennifer-jones , Nadine-krefetz , Evan-shapiro , James-lauzun , Esther-ahn , Tom-hurlbutt , Daniel-trotta , Patrick-courtney , Tim-siglin , Philo-brandon-yap , Crunchyroll-tom-hurlbutt

OUTtv Proud Heads To Freeview UK

OUTtv Proud Heads To Freeview UK
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Ireland , United-kingdom , Brad-danks , Tanya-kronfli , Patrick-courtney , Fuse-media , Hot-haus , For-the-love , Freeview-united-kingdom , Freeview-united ,

OUTtv and Fuse Media secure deal to distribute LGBTQ+ FAST channel via Channelbox

OUTtv and Fuse Media secure deal to distribute LGBTQ+ FAST channel via Channelbox
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United-kingdom , Ireland , Patrick-courtney , Tanya-kronfli , Head-of-streaming-business-development , Business-development-for-channelbox , Hot-haus , For-the-love , Freeview-united-kingdom , Freeview-united , Business-development , Fuse-media

Exclusive: MLB execs Billy Bean, Catalina Villegas – who fight for inclusion – now battle cancer

Billy Bean and Catalina Villegas, MLB executives who are trying to end intolerance and prejudices in baseball, are now fighting for their lives.

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Fuse Media localises for Mexican FAST with AI synthetic dubbing

Papercup is shaking up the world of content localisation with its ability to create expressive synthetic voices for video dubbing, and the latest company to use...

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AI Dubbing To Power Mexican Backstage FAST Channel Featuring Beyonce – Deadline

Fuse Media has turned to AI dubbing for a Spanish-language version of its FAST channel Backstage.

Hollywood , California , United-states , Spain , Canada , Spanish , American , Jennifer-lopez , Snoop-dogg , Jamie-oliver , Jesse-shemen , Patrick-courtney

New York Gov. Kathy Hochul's dad, Jack Courtney, dies at age 87

New York Gov. Kathy Hochul's dad, Jack Courtney, dies at age 87
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