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Is the AVC/H.264 Codec Finally Fading?

'Emerging' codecs like AV1, VP9, and HEVC are hardly newcomers to the streaming scene, and their implementation and breadth of industry support-particularly AV1's-have grown by leaps and bounds. Yet the long-in-the-tooth AVC/MPEG-4 Part 10 just won't go away, largely because of its tried-and-true every-device support, even though the superior efficiencies of more advanced codecs are legion. So how close to obsolescence is AVC in 2024? Meta's Hassene Tmar, Netflix's Andrey Norkin, AMD's Sean Gardner, and Help Me Stream's Tim Siglin weigh in during this clip from Streaming Media Connect 2024.

Tim-siglin , Hassene-tmar , Sean-gardner , Andrey-norkin , Garrardr-beeney , Meta-hassene-tmar , Netflix-andrey-norkin , Robertjl-moore , Boban-kasalovic , Me-stream-research-foundation , Video-strategy-market-development , Sisvel-group-mattia-fogliacco

Giving Users Control in Streaming App Design

How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV's Esther Ahn, Crunchyroll's Tom Hurlbutt, and Magellan TV's James Lauzun offer their takes in this clip from Streaming Media Connect 2024.

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The State of Streaming Sustainability 2024

How do others see us, and how do we measure our progress? New data on streaming power consumption will allow the industry to target further reductions in power consumption while working toward longer-term solutions that reuse old technologies alongside current best practices as a way to extend the life of streaming tech for years to come.

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No Code, No Kidding: Simplify Your Live Streaming with Norsk Studio

Dipping your toe into custom live media workflows is an extremely complex task, and Norsk is all about that--now more than ever, with the impending launch of the no-code Norsk Studio.

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How WebRTC Impacts Stream Resiliency for Contribution and Distribution

Strategizing for low-latency streaming at scale and choosing WebRTC or another protocol means juggling multiple priorities and assessing stream resiliency on both the contribution and distribution ends. Dolby.io's Ryan Jespersen and AWS's Evan Statton make the case for WebRTC in this clip from Streaming Media Connect.

Matt-dilorenzo , Tim-siglin , Ryan-jespersen , Allan-mclennan , Principal-solutions-architect , Stream-resiliency , Digital-post-optimization , Product-strategy , Evan-statton , Streaming-media , Adobe-flash , User-datagram-protocol

How DAZN and TAG Approach Failover, Sync, and Stream Resiliency

For high-stakes, large-scale streams, redundancy is critical for ensuring smooth and reliable delivery. This means careful monitoring, sound decision-making, and seamless network switching-also known as hitless failover-and making sure streams are precisely synced so the switch is invisible to the end user. In this clip from Streaming Media Connect 2023, DAZN's Bob Hannent, TAG Video Systems' Michael Demb, and CDN Alliance chair Mark de Jong discuss the challenges of ensuring stream resiliency and strategies for maintaining it.

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How Streaming Channels Can Attract Programmatic Advertisers

With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP's Evan Shapiro and Atmosphere TV's Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative ways Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies.

New-york , United-states , Tony-brown , Evan-shapiro , Tim-siglin , Aulden-kaye , Lana-lorusso , Rob-gambino , Choice-hotels , Google , How-streaming-channels-can-attract-programmatic , Streaming-media-connect

Why Streaming is Still Struggling With Real-Time Delivery

Why are we still talking about the challenges of low-latency streaming? Put another way, with all the hype about real-time streaming and its evident advantages for high-interactivity applications ripe for monetization like iGaming and sports betting, why haven't we made more progress toward realizing real-time and its potential? Dolby's Ryan Jespersen, AWS's Evan Statton, and 2G Digital's Allan McLennan discuss in this clip from Streaming Media Connect 2023.

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How to Measure CTV Advertising Success Without a Collective Currency

Without a 'universal source of truth' in ad performance measurement, how can CTV advertisers accurately gauge their success? ESHAP's Evan Shapiro and Atmosphere TV's Lana LoRusso discuss the challenges and some strategic approaches for effective CTV ad measurement in this clip from Streaming Media Connect 2023.

Rob-gambino , John-wanamaker , Tim-siglin , Lana-lorusso , Evan-shapiro , Samsung , Success-without , Streaming-media-connect , People-platform , Streaming-media-connect-november , Streaming-media , Streaming-media-east

State of Streaming Autumn 2023 Survey Report Launches

Newest version of twice-annual report expands on 'pain points' and growth patterns, available for download now.

George-bokuchava , Tim-siglin , Nino-doijashvili , Me-stream-research-foundation , Media-connect-research-keynote , Streaming-autumn , Streaming-media-connect-research-keynote , Streaming-media , Help-me-stream-research-foundation , Pain-points , Subscription-models , Content-delivery-networks-cdn