Streaming Media's Tim Siglin interviews Grabyo's Clare Butler at Streaming Media NYC 2024. She highlights that Grabyo is not geographically bound and caters to anyone working in the live space, including news broadcasters, sports clubs, and entertainment producers. She also emphasises the cost-effectiveness of cloud solutions, noting that cloud technology is now at parity with on-prem solutions, offering features like instant replay and SCTE-35 ad insertions.