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At Streaming Media NYC, Tim Siglin interviews Evan Bregman of Tastemade and the Independent Streaming Alliance (ISA) about the fast growth of Tastemade's streaming service and the ISA's aims to overcome hurdles in the streaming industry through collaboration and standardising measurement in a fragmented ecosystem.
Streaming Media's Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount's role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.
Paramount Global said it would make data from EDO and Mastercard part of all of its advertising deals
/PRNewswire/ -- The Ad Council, America's leader in using the power of communications to inspire action and accelerate change around the most pressing issues...
Learn about Google's new updates and YouTube's digital video strategies at the 2024 IAB NewFronts event.