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SMNYC 2024: Tastemade's Evan Bregman Talks Independent Streaming Alliance and Standardising Measurement

At Streaming Media NYC, Tim Siglin interviews Evan Bregman of Tastemade and the Independent Streaming Alliance (ISA) about the fast growth of Tastemade s streaming service and the ISA s aims to overcome hurdles in the streaming industry through collaboration and standardising measurement in a fragmented ecosystem. ....

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SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement

Streaming Media s Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount s role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution. ....

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What to Expect From This Year's Upfront, According to Buyers

What to Expect From This Year's Upfront, According to Buyers
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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In Paramount's Upfront, Mergers Are a 'Background Topic'

In Paramount's Upfront, Mergers Are a 'Background Topic'
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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Paramount Offers EDO, Mastercard Data for TV Ad Deals

Paramount Global said it would make data from EDO and Mastercard part of all of its advertising deals ....

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