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Paramount Offers EDO, Mastercard Data for TV Ad Deals

Paramount Global said it would make data from EDO and Mastercard part of all of its advertising deals

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MarketCast Names Marisa McMahon Head of Client Service for Technology and Platforms

MarketCast Names Marisa McMahon Head of Client Service for Technology and Platforms
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Marisa mcmahonMillward brownLos angelesGraham mckennaTechnology sectorKantar salesCommercial leaderAdvertising measurement businessBrand effect

MarketCast Names Marisa McMahon Head of Client Service for Technology and Platforms

MarketCast Names Marisa McMahon Head of Client Service for Technology and Platforms
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Millward brownMarisa mcmahonGraham mckennaLos angelesTechnology sectorKantar salesCommercial leaderAdvertising measurement businessJohn batterBrand effect

Brand Building : Viv Sin Proposes A Breakthrough Marketing Framework

Brand Building : Viv Sin Proposes A Breakthrough Marketing Framework
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MarketCast Names Debra Meyer Chief Revenue Officer

/PRNewswire/ Data-driven insights and research company MarketCast today announced Debra Meyer is joining the company as its Chief Revenue Officer. In this.

Graham mckennaLos angelesDebra meyerGrad solutionsAgency development at criteoFormer criteoChief revenueVice presidentAgency developmentJohn batterBrand effect