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The Ad Council Appoints 23 New Members to Its Board of Directors - Vimarsana News

The Ad Council Appoints 23 New Members to Its Board of Directors

/PRNewswire/ -- The Ad Council, America's leader in using the power of communications to inspire action and accelerate change around the most pressing issues...

News publishers call out stringent brand safety policies at IAB NewFronts - Vimarsana News

News publishers call out stringent brand safety policies at IAB NewFronts

News publishers call out stringent brand safety policies at IAB NewFronts. From PR Week

Source: prweek.com
How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers - Vimarsana News

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.

IAB Announces its Annual Leadership Meeting (ALM 2024), Bringing Industry Leaders to Set the Stage for the Year Ahead - Vimarsana News

IAB Announces its Annual Leadership Meeting (ALM 2024), Bringing Industry Leaders to Set the Stage for the Year Ahead

/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership...

After SVB, Publishers See Uptick in Ad Spend — and New Messaging — from Regional Banks - Vimarsana News

After SVB, Publishers See Uptick in Ad Spend — and New Messaging — from Regional Banks

Some financial service providers saw opportunity in the upheaval.

Source: adweek.com