Google Unveils 4 Updates At NewFronts 2024 (YouTube Fails To Share Any)
Learn about Google's new updates and YouTube's digital video strategies at the 2024 IAB NewFronts event.
Source: searchenginejournal.com
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Podcasting's data rules get a refresh
Podcast companies certified by the IAB, which include NPR, Acast, and Megaphone, among two dozen others, will be expected to be more transparent about how they count downloads.
Source: theverge.com
IAB Tech Lab launches working group to revamp global advertising standards in light of India's DPDPA
In February, it commences a collaborative process, seeking unanimous consent before final publication.
Source: afaqs.com
IAB Tech Lab Launches Its Advanced TV Initiative
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
Source: tvtechnology.com
IAB Tech Lab Releases Identity Solutions Guidance Document for Public Comment
/PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Identity Solutions Guidance...
Source: prnewswire.com