IAB Tech Lab Launches Its Advanced TV Initiative
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
Source: tvtechnology.com
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Industry players to develop TV ad-tech standards
Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable.
Source: adgully.com
IAB Tech Lab's Advanced TV Commit Group Adds Industry Players To Develop Comprehensive TV Advertising Technical Standards
IAB Tech Lab has created its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to m
Source: tvnewscheck.com
IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards
Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations
Source: tvtechnology.com