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What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP's Evan Shapiro, Hub Entertainment Research's Jon Giegengack, and Erickson Strategy's Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023.
Media cartographer Evan Shapiro sketches out the current streaming media revenue picture, as the SVOD side of the house contends with serial churn and the imminent revival of a sluggish ad market promises uneven distribution, in this clip from his closing keynote at Streaming Media East 2023.
What's the best way to draw subscribers and viewers to your streaming service and maintain the audience numbers that keep subscription services profitable and satisfy brands? Estrella Media's Christina Chung and MagellanTV's James Lauzun discuss what works for them in this clip from their Streaming Media East 2023 panel.
Tim Siglin of Help Me Stream Research Foundation sits down with Ben Ratner, the Director of News Technology at Boston 25 News, for a chat about AI, social media, and the future of broadcast news.
Streaming media business and monetization models expanded and diversified in 2022 and sent a clear message: Paid subscription models were a necessary gateway to widespread streaming adoption, but now ad-supported viewing has a chance to flourish.