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Ghana’s leading media and broadcasting technology and infrastructure firm, K-NET is yet again placing the country on the world stage showcasing its superior industry technologies at this year’s International Broadcasting Convention (IBC) in Amsterdam, Netherlands. The four-day event, slated for September 15 – 18, 2023 at the massive RAI Exhibition… ....
The annual gathering that takes stock of media technology, looked beyond vendors to focus instead on broadcasters’ need to transform their businesses to grapple with the explosion in direct-to-consumer streaming and its negative impact on traditional linear business models. ....
Streaming media business and monetization models expanded and diversified in 2022 and sent a clear message: Paid subscription models were a necessary gateway to widespread streaming adoption, but now ad-supported viewing has a chance to flourish. ....