Audioscape Shows The Addictive Nature Of Podcast Listening
Even as AM/FM leads the audio landscape in reach and engagement, more data shows how podcasts are rapidly winning over new audiences.
Source: radioink.com
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PayPal follows Chase & Revolut in advertising foray, ushering in new era of media networks
Media experts suggest that a new guard of ad networks helmed by financial services and fintech companies may be poised to outperform retail media networks, thanks to their scale, depth of data insights and promise of delivering high-intent, lower-funnel traffic.
Source: thedrum.com
Marketer Commute Trends Show Promise For AM/FM Perception
For the first time post-pandemic, marketer and media agency commute patterns align closely with those of average Americans.
Source: radioink.com
WWO: Marketers Underestimate Sales Effect of Creative
This week’s Cumulus Media | Westwood One Audio Active Group blog post looks at the results of an ongoing study by Advertiser Perceptions that surveys brands and media agencies on the sale contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. Interestingly, marketers and media agencies massively underestimate the immense sales effect…
Source: talkers.com
Four Ways Marketers Can Win Back American Consumers
Marketers must build a bridge to consumers by understanding what motivates and drives them.
Source: forbes.com