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WWO: Marketers Underestimate Sales Effect of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog post looks at the results of an ongoing study by Advertiser Perceptions that surveys brands and media agencies on the sale contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. Interestingly, marketers and media agencies massively underestimate the immense sales effect…

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Frances Weller wins first-ever "Dancing with the Seahawks" competition and fundraiser at UNCW

Frances Weller wins first-ever "Dancing with the Seahawks" competition and fundraiser at UNCW
wect.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wect.com Daily Mail and Mail on Sunday newspapers.

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Frances Weller wins first-ever 'Dancing with the Seahawks' competition and fundraiser

WILMINGTON, N.C. (WECT) - Frances Weller put her best foot forward during UNCW’s first-ever “Dancing with the Seahawks” competition, and it paid off. The co ...

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Booth Hall gets a reboot for Boys and Girls Club of the Lewis-Clark Valley

The bleachers on the north side of Booth Hall are still painted purple and gold.

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Axeheads, coins and a medieval brooch - the latest buried treasure to be unearthed in Shropshire

Axeheads, coins and a medieval brooch - the latest buried treasure to be unearthed in Shropshire
shropshirestar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shropshirestar.com Daily Mail and Mail on Sunday newspapers.

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Is pre-testing resulting in a procession of paint-by-numbers dance ads?

Is pre-testing resulting in a procession of paint-by-numbers dance ads?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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WECT's 70th Anniversary: The 1990s saw I-40 finished and the coast ravaged by hurricanes

WILMINGTON, N.C. (WECT) - The 1990s for WECT-TV began with a news event that would transform Wilmington and New Hanover County. More than 2,000 people turne ...

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North Wales Road Runners tackle eight-mile challenge for rescue team

The club entered a quartet of hardy athletes in the event!

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WECT's 70th Anniversary: Signing on the air in 1954 | Fox Wilmington WSFX-TV

WILMINGTON, N.C. (WECT) - Life changed in southeastern North Carolina on April 9, 1954. WMFD, which many people knew from being one of two radio stations at ...

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These 43 Fashion Items Will ~Never Go Out Of Style~

If you don't already own these wardrobe staples, it's time to change that.

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