Smart Speaker Marketing Provides Radio With B2B Ad Opportunity
Business-to-business advertisers are increasingly investing in smart speaker marketing, even as the platform is thought to have plateaued.
Source: radioink.com
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Audioscape Shows The Addictive Nature Of Podcast Listening
Even as AM/FM leads the audio landscape in reach and engagement, more data shows how podcasts are rapidly winning over new audiences.
Source: radioink.com
Edison Tracks Podcast Inroads As Consumer Engagement Soars
After Edison Research's 2024 Infinite Dial report, more details are being released about podcasting consumers and its mainstream break.
Source: radioink.com
WWO: Podcast Reach Now Matches That of TV
This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s just-released Infinite Dial study. Some of the takeaways from the study that are further explored in the post include: 1) No longer is podcasting a niche platform lacking scale: Podcasting deserves a larger role in media plans…
Source: talkers.com
Audacy Hosting Infinite Dial Webinar
Audacy is hosting a webinar tomorrow (4/3) to look at data from Edison Research’s latest edition of its Infinite Dial study. The company says, “The Infinite Dial has become a critical resource for understanding consumer behavior and technology adoption across smart platforms. Marketers and media buyers turn to these insights for important media trends in…
Source: talkers.com