Smart Speaker Marketing Provides Radio With B2B Ad Opportunity
Business-to-business advertisers are increasingly investing in smart speaker marketing, even as the platform is thought to have plateaued.
Source: radioink.com
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Audacy Hosting Infinite Dial Webinar
Audacy is hosting a webinar tomorrow (4/3) to look at data from Edison Research’s latest edition of its Infinite Dial study. The company says, “The Infinite Dial has become a critical resource for understanding consumer behavior and technology adoption across smart platforms. Marketers and media buyers turn to these insights for important media trends in…
Source: talkers.com
Nielsen: Radio Can Grow Reach of Political Campaigns
Audacy SVP and head of research & insights Idil Cakim dives into a new political study by Nielsen (commissioned by iHeartMedia, Audacy and Cumulus) that suggests advertising on radio can provide political campaigns with an edge and help “connect with key voter groups and amplify other political advertising.” The Nielsen study – Optimizing Political Campaigns…
Source: talkers.com
Want More Gen Z Share? Get Mental Health Positive
Radio Ink discussed the unique audio market for mental health with Audacy Senior Vice President of Research and Insights Idil Cakim.
Source: radioink.com
Audacy: Writers Guild Strike is Opportunity for Audio
Audacy SVP of research and insights Idil Cakim says in a blog post, “For the foreseeable future, some 24 million “Late Night Show” viewers will not be able to watch any new episodes – and that’s no joke.” She says this drives people to look for alternative forms of entertainment, and an Audacy study reveals…
Source: talkers.com