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What Do OTT Consumers Want?

What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP s Evan Shapiro, Hub Entertainment Research s Jon Giegengack, and Erickson Strategy s Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023. ....

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CTV Ad Revenue and the Cost of Serial Churn

Media cartographer Evan Shapiro sketches out the current streaming media revenue picture, as the SVOD side of the house contends with serial churn and the imminent revival of a sluggish ad market promises uneven distribution, in this clip from his closing keynote at Streaming Media East 2023. ....

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eCommerce and the Future of Streaming Monetization

Bulldog DM s John Petrocelli and LiveX s Corey Behnke discuss the explosion of ecommerce in streaming that s booming overseas and increasingly coming to North America, and the emerging opportunities for maximizing revenue with interactive streaming in this clip from Streaming Media East 2022. ....

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Will We Ever Find the Middle in News Reporting?


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Read the complete transcript of this clip:
Jonathan Hurd: Tony, you had brought up earlier that you try to take a non-partisan approach to the news, but clearly we re in an environment where there s extremism in media and different news outlets trying to appeal to segments that might be at polar opposites of beliefs. Will we ever find the middle in outlets for media reporting again? We found it with Tony, but I m curious more broadly. How do you all see news reporting in terms of extremism versus kind of more down the middle? ....

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