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FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars.

With this launch, advertisers and publishers...

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Direct Digital Holdings Partners with FreeWheel

Integration Between Holding Group's Colossus SSP and FreeWheel to Provide Enhanced Connections to Demand to Increase Ability for Advertisers to Reach Audiences at Scale on CTV
HOUSTON and NEW YORK,...

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Adwanted USA Launches AdwOne in the U.S.

Adwanted USA Launches AdwOne in the U.S.
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FreeWheel Introduces The Beeswax Inventory Desk

FreeWheel Introduces The Beeswax Inventory Desk
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New Research from FreeWheel's Viewer Experience Lab and MediaScience Reveals Actionable Insights for Optimizing Viewer Experience and Brand Impact -January 10, 2024 at 09:31 am EST

Latest report, “Designing a Better Ad Pod,” shares key considerations for publishers on how to structure their ad breaks in terms of length, architecture and frequency.

Among the key findings:...

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New Research from FreeWheel's Viewer Experience Lab and MediaScience Reveals Actionable Insights for Optimizing Viewer Experience and Brand Impact

10.01.2024 - Today, FreeWheel, a global technology platform for the television advertising industry, released new findings from its Viewer Experience Lab initiative. The report, Designing a Better Ad Pod, explores how publishers can optimize the quantity and ...

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Paramount Advertising's TV Now and the state of premium TV

Paramount Advertising's TV Now and the state of premium TV
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FreeWheel and OrkaTV Introduce a New Industry Solution for Advertisers to Reach Target Audiences on FAST Channels

FreeWheel and OrkaTV Introduce a New Industry Solution for Advertisers to Reach Target Audiences on FAST Channels
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The FreeWheel Council for Premium Video and the Video Advertising Bureau Introduce New Checklist for Buying Premium TV Advertising in a Multiscreen World

The FreeWheel Council for Premium Video and the Video Advertising Bureau Introduce New Checklist for Buying Premium TV Advertising in a Multiscreen World
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FreeWheel Council, VAB Push Checklist For Buying 'Premium' Video

FreeWheel Council, VAB Push Checklist For Buying 'Premium' Video
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