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AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season

This innovative tool combines viewership, ad exposure and market segmentation data to optimize converged TV campaigns.

The result is more efficient and effective multi-screen media plans.

. | April 14, 2023 ....

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Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video

As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. advertisers.

The arrangement will help optimize supply chain consistency and financial and. | February 1, 2023 ....

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Estrella Media and FreeWheel team up to accelerate more advertising on their Spanish-language channels

The strategy is aimed at generating value and monetizing the Hispanic audience of connected television (CTV). ....

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Estrella Media Taps Freewheel for CTV Advertising

The companies hope to capitalize on the Hispanic streaming audiences that over-index the average U.S. household in CTV usage ....

Katy Loria , Horowitz Research , Estrella Media , Estrella News , Estrella Games ,

Estrella rolls with FreeWheel to accelerate connected TV ad growth

Looking to add value and monetise its US Hispanic audience, Estrella Media is partnering with global ad technology platform provider FreeWheel to expand its con. ....

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