LGBTQIA+ community supports brands that support them
The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them.
Source: smartbrief.com
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Top News In Horowitz Research Today - Breaking & Trending Today
Survey: Pay TV Penetration Falls to 40% in U.S. Hispanic Homes
That is down from 60% penetration in 2023 according to a new Horowitz study
Source: tvtechnology.com
Monthly Streaming Costs 22% Higher Since 2021, 'Churn' Rising: Study
With the average monthly pricing for total consumer streaming platforms climbing over the past three years -- up 22% -- so has cancellation of streamers,…
Source: biztoc.com
Report: Password sharing crackdowns impacting SVoD churn
Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are
Source: advanced-television.com
Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn
Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz
Source: tvtechnology.com