CIMM Lays Out 2024 Priorities for Improved Media Research
Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data
Source: tvtechnology.com
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The Debate About Measuring What We Watch
The Debate About Measuring What We Watch - 04/28/2023
Source: mediapost.com
The Coalition for Innovative Media Measurement Adds 26 New Members
Growth is a sign of a major push by media companies to improve existing measurement solutions; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more
Source: tvtechnology.com
Netflix and Microsoft: A match made for gaming?
Netflix and Microsoft: A match made for gaming?
Source: campaignindia.in
Magnite Expands Measurement and Attribution Program to Bring Currency Optionality to Programmatic CTV
16.06.2022 - Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by MagniteNEW YORK, June 16, 2022 (GLOBE NEWSWIRE) - Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has ...
Source: wallstreet-online.de