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Paramount Global is piloting Shoppable TV, using the Australian market to prove a technology that allows viewers to purchase products directly from TV shows via...
Paramount Australia, in partnership with KERV, is launching a global Paramount pilot of a Shoppable TV initiative during Australian Survivor.
Netflix and Microsoft: A match made for gaming?
TV rating and media measurement firm Nielsen is aiming to improve connected television (CTV) campaign planning by bringing its Nielsen Media Impact analytics tool to the streaming ecosystem.