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Nielsen (NYSE: NLSN) will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization solution, to include streaming data from connected television sets (CTV).
Mumbai: Nielsen will expand coverage offered by Nielsen Media Impact (NMI), a national media planning and optimisation solution, to include streaming data from connected television sets (CTV). This NMI enhancement, fuelled by Nielsen's Streaming Platform Ratings data, will allow advertisers, agencies, and media owners to better understand the full cross-platform audience reach
/PRNewswire/ -- Nielsen (NYSE: NLSN) will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading national media planning and optimization...
But the Video Advertising Bureau (VAB) isn't budging on its criticism of ratings company
NEW YORK, Feb. 23, 2022 /PRNewswire/ -- Nielsen (NYSE: NLSN) will expand coverage offered by Nielsen Media Impact (NMI), an industry-leading natio...