'Friends' Tops TV Streaming Charts After Matthew Perry's Death
Less than two weeks after the death of series star Matthew Perry, 'Friends' has climbed to the No. 1 spot on the TV streaming charts.
Source: forbes.com
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Nielsen Adds Streaming Data From Connected TVs to Media Planning Service
But the Video Advertising Bureau (VAB) isn't budging on its criticism of ratings company
Source: thewrap.com
Nielsen brings its cross-channel planning tool to connected TV
TV rating and media measurement firm Nielsen is aiming to improve connected television (CTV) campaign planning by bringing its Nielsen Media Impact analytics tool to the streaming ecosystem.
Source: thedrum.com