Comcast Technology Solutions and PremiumMedia360 Integration Enables Advertisers to Automate TV Data Management Throughout the Media Lifecycle

Comcast Technology Solutions and PremiumMedia360 Integration Enables Advertisers to Automate TV Data Management Throughout the Media Lifecycle
Integration Between Comcast Technology Solutions (CTS) and PremiumMedia360 (PM360) lets advertisers easily exchange data, auto-schedule information transfers, and reconcile discrepancies--from purchase order to invoice.
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DENVER, May 25, 2021 /PRNewswire/ -- Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and PremiumMedia360, the leading company in TV advertising data automation, today announced a new strategic relationship. The integration with the CTS Ad Management Platform enables TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the ad buy lifecycle. These new capabilities stand to prevent revenue loss associated with dropped spots due to order execution errors and invoicing delays. The integration can help save work hours typically spent in solving data discrepancies between buyer and seller systems.

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