Once upon a time, content publishers didn’t have to worry about content duplication, but with more than 4.5 billion people worldwide – nearly 60% of the world's population – now using the internet, that’s a luxury providers can no longer enjoy.
Multimedia content is flooding the internet, contributing to 80% of internet traffic. Anyone can showcase full-screen high-definition videos without waiting for the videos to buffer. This has led to a considerable shift in the way people are using the internet.
Content streaming services such as Netflix, Amazon Prime, Hulu, and Disney+ offer thousands of films and television programs owned by major film studios. Streaming also provides an alternative to file downloading, which is blocked in many countries.