our sequential increased over the same period of 2009 was 183%. so our cost structure is growing at a much slower pace. so that shows a clear path to profitability over time. >> okay. let's talk about raising ad rates. do you think that would get you to your goals any faster than you might have previously expected? >> i think the key here is really growing the klein the base as well as growing the average revenue per client. looking at our results, you see that our year-on-year increase in number of client base have gone up 40%. and our arpu have grown as well. online videos are becoming more accepted in the widespread advertising community. >> just trying to speak over the car horns in beijing. they're pretty loud. you have said that youku, you