>> the orchestration of television coverage absorbs the white house. they provide pictures of him looking like a leader, confident with his marlboro man walk, a good family man. >> the white house has become more and more of a stage, a theater, and the question has become are the television networks going to manage that theater, are they going to manage that stage or is the white house going to do that. >> what we try to do is find a -- a background that matches the topic that we're trying to push that day. >> oval office, we read you loud and clear. >> discovery, oval office. roger. stand by for the president. >> thank you, yes, sir. thank you, it is a pleasure to meet you.