encourageable. >> here's a lawyer's question. i don't know if you can see me. i am holding a baby ruth bar. how could he not get paid for this? >> babe ruth comes along just at the moment when technology and marketing and pr conspire to amplify and redefine his fame, but he was so far ahead of everybody else there was no law to protect him, and no right of publicity as it's called, and that came around in 1951, so when the curtis candy renamed their candy cake baby ruth and argued that it was died after glover cleveland's dead daughter, there was no way for the law to make him whole.