others, just like the old-fashioned way. >> what if they had a consultant to help them out, someone from one of the most popular sites, okcupid. we're "up all nightline" with mara schiavocampo. >> reporter: getting the right matches is something data whizzes at okcupid have been working on for years. can they help a user improve her odds of finding love online? >> i think lately i have been jaded by the whole experience and don't really care anymore. >> reporter: mandie is the editor at large for popular website xojane where she chronicles her misadventures in online dating. are you curious about how you could possibly improve upon this? >> oh, absolutely. >> reporter: sean patrick henry is a developer for okcupid, an expert for how people online date. >> nice to meet you. some simple things, go ahead and fill out your details. >> reporter: rule one, fill in the blanks. the more details you provide the easier it is for matches to fiend you. >> there's a lot of ways you can