make. but it brought in so far $44 million this weekend. so do you think it ultimately -- will it pay off? you've seen in the past that controversy can also invite ticket sales. >> it will be interesting. it did well this first weekend it opened, but it's a very polarizing movie. both for believers and non-believers. it's made by darren aronofsky, a guy more known for his art house crazy movies like "black swan," "the wrestler." and here he's given $130 million to tell a very famous biblical tale. some people love it, some people hate it. it's a very loopy, bold movie. and what we'll see in the second weekend is how many people were turned off by it. initially, this first weekend the cinema score was a c, which meaned a lot of people liked it and a lot of people hated it. >> it's not dissimilar from what you write about in the article with martin scorsese's 1988 "the