>> it's all organic. it's so beautiful. >> there's a story there in terms of social media. the first one when it came out at one points there was 5,000 tweets a minute. that's incredible. let's throw another clip up. >> raining sharks. awesome. >> that's good advice. that's good. >> let it go. >> best advice i ever got it. >> watch it two or three times. you will end up laughing. some funny stuff. every time you see it you'll be laughing more and more. >> during the sound bite he says don't think too hard. >> okay. >> what's amazing you managed to