ticket buyers or people to buy your book or whatever it is you are trying to get to a mass. >> he has a dependable mass base. so he became -- he went from being interesting to hot, to unavoidable. >> stewart is not only admired by his fans but by his peers as well. >> jon knows his stuff. he doesn't go into an interview not knowing his stuff. >> jon read all of the authors books that he had on the show which is crazy. he reads a book like people look through menus or pamphlets. >> i remember going on the daily show once when my book came out. i wrote a book caused "drift" on national security issues. >> i just treated it like a second job. >> it is making everybody look bad is what i'm saying. i don't think anybody appreciate that. >> not only had he read the book, but he had read the other books in the field that i thought were relevant to, you know, the context of what i'd