why did donald trump -- why was he such an attraction to a specific group of americans and why are they disappointed and will remain disappointed instead of covering ourselves in what we did or didn't do as a collective media? >> i think there are a lot of self-introspection and questions that need to be asked within the media. we are due for you are a own autopsy report in a way. i think you're absolutely right. there was a lot of difficulty in struggling. my outlet certainly among them in figuring out what to do with donald trump early on and trying to understand what the appeal was all about and i think as we go forward, we're going to have to figure out why we missed the story early on. i think the best parallel for what frank is talking about is probably sarah palin after 2008 where she did go off and started doing her own media ventures. had her own reality show. fox news commentator if i remember correctly. you had to grapple with how much