​DMPs in a post third-party cookie world

As third-party cookies disappear and first-party data strategies take centre stage, we explore the future of digital advertising-oriented data management platforms and targeting approaches

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Joanna Oconnell ,Natalie Minter ,Lisa Collins ,Google ,Forrester Research New ,Flybuys ,Forrester Research New York Based ,Joannao Connell ,Andrew Double ,Oracle Advertising ,Walmart Connect ,Trade Desk ,Digital Marketing ,Cookies ,Digital Advertising ,Programmatic Advertising ,Retargeting ,Performance Marketing ,Ata Management Platform Dmp ,Customer Data Platforms ,Second Party Data ,Third Party Data ,