Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)
Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? We experimented to find out the truth.
Stacey McLachlan
March 4, 2021
Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption
less favored by the Instagram algorithm?
As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more.
So we decided to do a little experiment, put this theory to the test and find out the truth, once and for all.