But have you ever considered renting, rather than buying, your little one’s clothes?
It’s now possible to hire every single item in your child’s wardrobe and have the clothes delivered directly to your door. You can even borrow designer garments, thanks to a service launched by online rental company My Wardrobe HQ, which includes £300 jackets, £250 dresses and £200 sweaters.
Sarah Rainey and Dinah van Tulleken, with help from their children, 17 month-old Charlie and Lyra three, and baby Sasha, test the best premium rental services for kids. Pictured: Dinah with Lyra and baby Sasha
‘The rental model is especially current now, with pandemic uncertainties and our fears for the environment,’ explains the brand’s creative director, Sadie Mantovani. ‘As well as many people still not keen on going out to shops, lots of us don’t want to accumulate more stuff.’