Transcripts For DW Made In Germany 20240712

Out topic a made business magazine. True fashion fans or that a pandemic stop them from getting hold of their favorite designers like his creations the global clothing industry is full cost to see revenues of close to one trillion 571000000000 euros this year a figure that already allows for a coronavirus related full of just under 2 percent we talked to germanys. About the crisis she sees it as a chance to try out new things and to rethink old habits how many things do we actually need what will be unnecessary in the future how are our habits changing theories are both surprising and inspiring. For me its not less is more its different as more on the. Day after. This one of germanys top designers following in the footsteps of her father. She says the fashion world cant go on a statistic and in times of coronavirus what we got on all topped off is more important than ever. Tell me about your job and where to go. This is an abstract flowering meadow the hippie nature trend tops are really in at the moment because of all the Video Conferencing Video Conference during the coronavirus pandemic weve all experienced how it feels to suddenly be working from home. And how important the top half has become compared to the bottom how. Things have changed. More discussion taking on a new meaning become less important more is among. Fashion is still very important because you want to show who you are be different from the rest and have fun dressing up. But in terms of necessity its definitely slipped to the lower end on a scale of one to 10 on the air and while everyones been at home. Probably realized what a full wardrobe they actually have as it does so i think people are spending money on things they really need for things that give them joy to mom. So far yet to your launch to womens collections Spring Summer and autumn winter. The fashion industry thats often no longer enough it wants new creations faster and faster. To. Think should that be fewer collections you want to. Call survive and theres a huge pressure john produce goods but that pressure is never. It just streams back through different channels. And i dont think it could continue to work like this not in the long run. So weve basically created a customer whos just waiting for the price to go down in sales. And its never really explained why the real price is what it is this has to be really learned or get the textiles cost someone so much because theyre certified recycled verifiably for your training costs need to be transparent. And their costs. Get to you doesnt produce herself d instead she creates designs for lots of Different Companies she richly studied Industrial Design and many other products besides pricing has been sold under her name like jewelry perfume. Radios. Sunglasses. Pads and even entire houses. So what does the future look like to you was a design a. Computer design. Computer design gaming aesthetics Virtual Reality these are certainly things that everyone is involved in right now but board just didnt get along it means lurid colors the kind of artificial look and interesting Design Solutions and things that arent typically human looking to push i wouldnt be surprised if we suddenly had were shoulder pads back in fashion having ones that you could talk into to call someone on your cell phone and to the from your book to something will things change oh well we just carry on as before. I think well reach a point where certain things will only be available in a certain way so those of having the option to do things one way or another will be taken away from us at some point in the future because. The coronavirus pandemic is forcing us in the direction of accelerating change its not that its changed everything that everything had already changed we just havent noticed yet mocked. Shopping malls for all the rage not so long ago a huge range of goods on off the pleasure of strolling around the artificial creation of an old style high street. It was suddenly so many of them thats when they reach saturation point and thats when shoppers got bored then the coronavirus hit and it hit hot. Filed this report for us. At 1st glance this could almost be any shopping day times the customers are here in this mall in central perlin ill be at mass stop and socially distance the real difference is that fewer people are eager to spend thousands of businesses in germany are fighting for survival and stores and malls special challenges. So here is the proposition malls for business more probably like of this one that attract a lot of foot traffic now Smaller Stores that depend on the tropic anchor stores that it means that shoppers might be able to find them too so i find her stores a thought that means the Smaller Stores as well. And suffering they are but that started even before the pandemic years of growing dominance of Online Retail rising rents and changing consumer tastes have proved disastrous for this Business Model it makes me think of the aphorism either you sell something no one else has or you sell it in a way that nobody else does most havent managed to do either Retail Consultant to Research Life tells me more. I mean torch. Is specially in germany notes of malls space friend has come from the middle price segment on their off annoying the same main point consumers on its new saying they want more experiences they want more quality conscious and sustainable collections. Pieces thats thats the challenge for shopping malls but the crisis has pushed them to. Change all the innovations they already needed now has to occur at a much faster pace say the crisis is a catalyst for change in shopping malls offices you know thats it. But easier said than done for now the reminders that we are in a special time abound here i find myself wondering whether i really want to try on clothes or eat at the food court or whether i can even afford to spend unnecessarily after all if i really needed anything i could order it from the comfort of my home. So those who want to save shopping culture will tell you the only way to do with us the only way to keep it being swallowed up by Online Retail is to lean heavily into making shopping an experience so that means that more activities more restaurants more event about the obviously harder to do in the middle of a pandemic few people know that better than personal shopper. Will have to learn how to take. The full experience. All my job is that the and we have the right things in i was hopping back and the decision what is the right thing didnt change so i do my job. Theyre good perfect. The fun factor. Yeah sure but in former times i pick them up and we love the law that we hang around on and we talk to the shop clients and we lost and now everything is with it. So you cannot touch the people and its different really different you know youre a professional solver its like you see a lot of shops and what is also happening to the shop at the same time you understand that a lot of people dont have a lot of money right now on one hand i say hey its not about stopping at all its about buying the. Right stuff this is what i always pray pray pray dont buy buy buy buy its just a little but the good thing. Now people even stop buying the go forward its going. Down and we have to support our local universe. If we dont do with so i mean look at the small when 300 meter and 5 fought for already it doesnt matter if its frankfurt or figure of cologne. Out of a lift from the small shops. And. Its a pity it was close to tears when i talk about this because this is also my life i dont talk about my kids all right now i talk about my personal life with my family where we go we go out for dinner shopping. Everything dies. Which should be easier indeed its not just about rethinking moles but the whole culture of consumption okies thing i learned from andrea is that mindless shopping didnt make sense then and it makes even less sense now but i dont want to leave empty handed either the store used to allow customers to come in and taste the different teas on offer something you cant really do as an Online Shopper but now in the pandemic the motto is no troy just buy. Unfortunately not as many have come as we hoped but thats understandable i hope that customers will soon say wow i can go to the store again and try everything out and shop in person. Shes not the only one waiting and hoping for customers to return but some wont or cant i myself will probably come back to the mall ill be spending less but perhaps more mindful of your needs not wants on quality not quantity and stores here will have to change. Or risk disappearing altogether. So people Shopping Habits are changing but if we didnt get out and buy stuff production would take a huge hit the economy would plunge governments are always promoting domestic consumption to ensure their economies stand on solid ground and on just relying on demand from abroad for their exports so does consumerism exist soley to serve the needs of capitalism or the people. For what is consumerism. Shopping till you drop more more often and always looking for the next kick. This also applies to intelligible approaches music films and sex. Consumer behavior reveals here Socio Economic status you are what you buy i consume therefore i am. For economist adam smith consumption was the sole and purpose of all production in the 18th century goods were mass produced in factories for the 1st time ordinary people could now buy nice things textiles jewelry cosmetics it was a consumer revolution. In the 19th centuries advertising pillars and electric signs promised a luxury for all in countries including germany france and the us. The 1st Department Stores opened temples of consumerism. After the 2nd world war Consumer Spending drove the socalled economic miracle. Cars refrigerators and washing machines became widely affordable but consumerism is a downside depleting the planets resources and destroying the environment. Excessive consumerism is dangerous and activates the brains Pleasure Center but can lead to shopping addiction and chronic debt getting caught in the consumption trap. Criticism of consumerism beginning in 1960 s. Consuming less and sharing goods with others instead of owning them today the sharing economy is growing more and more popular with young people. The internet has also changed Consumer Behavior algorithms revealed what customers want websites offer only certain items and manipulate desires. In spite of these excesses consumption is and remains the most important factor for Economic Growth when buying power grows so does the economy especially during times of crisis analysts focus on the Consumer Confidence index which measures peoples spending mood and consuming front even if consumerism itself doesnt make you happy in the long run. If you suddenly found yourself a 1000000 euros richer what would you do with the money buy an expensive watch dine on champagne and caviar many equate wealth with luxury but what is luxury its not such a clear concept and it doesnt mean the same things to all people suffering goods and luxury dont have to go had it at showing off in a fancy car is not the same as reveling in something exquisite that some argue is what luxury is all about. Snazzy cars fancy Leather Goods heaps of silver on the dining table thats not necessarily what luxury is really about. Who comes from a luxury means slowing down. Looks like youre using enjoying the moment and not thinking about anything else you know luxury has to do with quality of life thats issue this is luxury holiday sunshine the heat. At this campsite everybody appears to be having a good time. But i want to quiz a philosophy professor whos written a book about the elusive concept lumbered fusing is this luxury for example. Just. In everyday speech one might well apply the terms comfort or luxury to the experience of camping its relaxing it feels good to be out in nature it might be a kind of luxury but i think that involves a blurring of concepts a loss of specificity thats not a crime we understand whats meant. Pleasure or enjoyment is not the same as luxury. And luxury doesnt have to involve luxury goods which are extremely big business. Big industry was growing rapidly at least until the pandemic hit. Last year global revenues are estimated to have been 280000000000 euros. L. V. N. Nature is the worlds biggest Luxury Goods Group by far with revenues of more than 53000000000 euros and 2019 there are a lot of rich people out that able and often willing to spend a fortune there are more than 2600. 00 billionaires most of the worlds super rich off from europe the United States and asia. And some like to flaunt their wealth. Doesnt. Thats what we. All showing all that you drive your flashy car in order to demonstrate your social standing you cruise around to let others see you cruising around its a way of presenting yourself to the world which is johnsons x. What. Is it just about showing off or is there more to it what is a luxury to respond curated an exhibition devoted to the history of luxury in postwar germany. Looks at the stuff on t. V. Bonsai washington also gun luxury something very personal and individual everybody sees it differently yes but it does have to do with excess and exorbitant and in that regard it also has a lot to do with society because every society defines and redefines the boundaries of what counts as excessive all the time i dont know why also and that involves historical and social conditions. Permitting is a shaft. This coat is made of zillions of this one down feathers Marlena Dietrich 1st wore it in 1957 it took an incredible amount of work to make that says he is what luxury is about. Even the luxuries when theres been an exorbitant effort undertaken in the knowledge that it is indeed exorbitant but its a distinct phenomenon knowingly wanting to beyond reasonable in front of. A gifted experienced bomber mixes a drink. And a cocktail is a very good example. You can enjoy it simply because it tastes good but you can also drink it precisely because it took a lot of effort because of the subtlety of the composition. And out of volves knowledge judgment appreciation would lovers of luxury are often connoisseurs. Could muster up. Whether or not the contented people are chilling at the campsite or connoisseurs who knows for summit league. This is the lap of luxury. For a committed artist creating is not a luxury but a necessity centuries ago artists were heavily dependent on wealthy patrons nowadays most artists or for themselves i can your photographer will to imitate the restrictions of movement imposed on nairobi left him with 2 choices stop working or adapt it chose the latter and has created gripping new pictures without even leaving the house. When working from home its important to not get distracted by the background noise. Photographer and father of 2 moved to america has perfected this and its not the only thing he has had to adapt to since because he turned to me i used to be able to go out shoots get the motives that they need to think up ideas good just to do all we have and then we got home and i realize now what right do im just home i didnt do anything put there its because i do then i found that i think its about time but i just started shooting myself. In the place that i am but being a one man team and working in a limited space is not easy. Yet this forced seclusion is what has inspired me beccas latest series creating isolation. You can be somewhere big but today limited imagination you still do work that is takes like 2 m² or you can be in a tool just got books but your imagination makes it feel like youre creating from everywhere in the world just 7 days of creating i limited myself to treat him in the bathroom for me and this was also a challenge legacy what can i do in the bathroom and it just gets created from the bottom and i made i was able to make 7 pieces. Kenya has enforced strict measures friendship 1st case of covert 1000 was detected in the country young creatives and Business Owners have been the worst affected economically and while the government has channeled money to creatives it simply hasnt been enough. Material has been lucky his Digital Series on social media has opened up new avenues of work for him. That the president make this period whats different today for different people different people only expected to be and what was all. This lot of but it is part of the better and im really grateful for just the people to know what they really did i dont think i did this so that to become a new income while instrument but somehow it still ended up being a new to her children a new way to make money. Before the pandemic were to a made all his work from his studio. This is the 1st time hes back since february. Oh. Come back. Here for small. Things so if. You are going to see our fridge is actually works you can. Do this if you do. Try shooting especially. In whatever you want to how. Might you walk where. Its like how much is too much. Because. I was still just in this position trying to walk but i was still tired i dont think it was no wonder it. Was work before called lead was primarily focused on capturing african cities. But for now he must contend with working from this corner of his house where he continues to make thought provoking work work which captures the duality and certainty and spirit of our time. Well talking about not leaving home it was easy journey not down to get used to wearing track pants or not even getting out of my pajamas showering but dont tell us you know his very own style guru insists its vital to maintain a sense of decorum at all times. When thinking about legs recently men slaves of the have read. The suns out here and its getting warmer and more and more men seem to be partial to shorts let me show you what i mean a word of warning though sensitive viewers might find the following pictures upsetting. Even in my own department d w business. Shorts can be very comfy and airy and look quite sporty when youre on holiday. But in professional circumstances in the office on the job not allowed for borton and no not even for you guys in the t. V. And im sorry let me show you why. Corporate assets to the c. E. O. Of 60000000000. 00 euros a month since the start of that program in october 24th its been more than 1. 00 trillion euros money have you actually listened to what i was saying are you taking me seriously see what i mean there are exceptions. But that is chris a hes from the Sports Department completely different set of rules there. And b. Hes creds he can pull it off. But you and i are most definitely not creds you know. So if you want to avoid clothes that make you sweat in something go for some light wall all linen for example about to stay cool and still show you mean business so the long and short of it go short on shorts. Lets see if it goes lower long johns in the winter and then fizzling see you again very soon your. Journey to. Visit the desert to the mediterranean the abuse i do. I want to believe its him and when i saw it for myself i almost went crazy. They were exploited abused and forced into prostitution. For many refugees the journey for us ends with death. In 15 minutes d. W. My sofa optimizing city that minimizes emissions separates waste and in the best case recycle sage. Can these visions become reality theyre urging clean needed. This city the living space of the future with room for everyone. Treated as a. 90 minute strong d. W. Has a virus spread. Why do we panic and when will all this trying to just through the topics covered in the weekly radio show is called spectrum if you would like any information on the crown of virus or any other science topic you should really check out our podcast you can get it wherever you get your podcast you can also find us at d. F. W. Dot com and slash science. Beethoven incident genesis did you did dont want to do. That is it just a dud 16 will likely be true of rock n roll. Many regrets of stolen beethoven. Of course the subconscious always one thing is clear mandate to be wildly popular. She assured her. The moon sounds like the biggest composer of all time i cant even begin to imagine a world class one player singer willers on a musical journey of discovery. 2 with Alfred Bester september 16th 2 w. This is the deed of news for live from berlin and the unrest and hopelessness in the u. S. After the shooting of another black man by police the father of the victim jacob blake says his son is paralyzed after being shot multiple times in the back in view of Office Children this latest incident setting off protests not just in the state of wisconsin but across the country well get a live update also coming up. The 2nd night of the Republican National Convention Gets Underway in the u. S