DW analysis: Google image search cements national stereotypes of ‘racy’ women
An exclusive data-driven investigation by DW reveals how Google's image search perpetuates sexist stereotypes. Women from Latin America, eastern Europe and southeast Asia are particularly affected.
In an exclusive analysis, DW has found that Google’s image search propagates sexist stereotypes. The analysis was a collaborative project between DW's Data Journalism and Culture departments. The two teams analyzed over 20,000 images and websites and reveal an inherent bias in the search giant’s algorithms.
For instance, image searches for the phrases "Brazilian women," "Thai women" or "Ukrainian women," show results that are more likely to be overly sexualized than the results for "American women," the analysis shows.