Changing the status quo for women working in the production side of the advertising industry is at the heart of new company launched by the DUKE Group this week.
Duchess
is a 100% black female-owned, Level 1 B-BBEE-compliant, full-service
production facilitator. In the words of DUKE CEO, Wayne Naidoo, it is “a powerful,
female-owned and managed business that exists to meet the production, media,
social, economic and cultural landscape”.
Headed
by 25-year production stalwart, Nino Naidoo, Duchess addresses what she calls
“a lack of female talent in our industry”.
“For as long as I’ve been working, I have always had discussions around how to create opportunities for women in the industry in a more structured manner,” Naidoo told The Media Online. “Duchess is, ultimately, the platform to do so. Duchess is about opening a door and creating a space where skilled women of colour in our industry can shine and do what they do best, thus making it possible for transformative and lasting change.”