Entrepreneur April Dunford on product positioning, customer segmentation, and market category creation for ear

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April Dunford is currently working as a consultant in the field of market positioning. She has already launched 16 successful products in the market and has previously worked with many companies as the CEO, COO, and VP of Marketing. 
April is the
founder of Ambient Strategy based in Toronto, serves as a board member at Sampler and MESH/diversity, and recently penned a book titled
“Obviously Awesome – How to Stand out in Noisy Crowded Markets”.
On Amit Somani’s invite, April Dunford was recently available to share her expertise (and a few excerpts from her book) in a Prime Ventures podcast. The conversation touched upon the important points of how she positions her products, how to go about customer segmentation, and more. Here is a summary.

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