India's new rules for environmental, social, and governance (ESG) investments and ratings are expected to attract more investors and serve as a model for other countries, according to JPMorgan Chase & Co. India is one of the first countries to regulate ESG rating providers, and its minimum investment requirements based on stated strategies are considered high. The country's regulations require at least 80% of total fund assets to be invested in equity and equity-related instruments that align with the stated strategy, making it the highest benchmark in Asia.