Dive Brief:
Every Friday starting May 21 through July 16, Facebook will feature shoppable live videos from beauty and fashion brands via brands' Facebook Pages. They can also be accessed in the Shop tab or bookmark on mobile, the social network announced on Tuesday.
During the livestreams, customers can find new products, ask questions about size and fit, and receive tips in real-time. Customers can purchase items they want by tapping on the products featured in the stream and purchasing them through the Facebook platform, the company said.
Among the brands and retailers participating in these streams are Clinique, Sephora, Bobbi Brown Cosmetics and Abercrombie & Fitch, per the announcement.