The Federation of Automobile Dealers Associations (FADA) on 16 December announced in a
statement that it along with Automotive Skills Development Council (ASDC) has tied up with Google India to bridge the digital skills gap in the country's auto dealerships and build their capacity in this critical growth driver. ASDC and FADA in partnership Google India aim to prepare over 20,000 auto dealerships to engage with customers in the ongoing and post-pandemic era. The initiative will focus on training over 20,000+ auto dealerships across the country to build an online presence, and provide digital skill training to 100,000+ auto dealers across the marketing and sales divisions.