FLYFIREFLY Sdn Bhd, the low-cost arm of Malaysia Aviation Group Bhd (MAG), expects to turn a profit for the first time in 2024, which is when the International Air Transport Association (IATA) sees global travel demand recovering to pre-Covid-19 levels. And Firefly CEO Philip See Yew Jin is betting on the commencement of jet operations in April this year to help the carrier turn a profit.